Graymail isn’t considered spam because your recipients have opted in to receive communications from you, and your company is a legitimate sender. Graymail is email that your receivers have agreed to get but do not necessarily really want to receive in their inboxes. However, most bulk mail is referred to as graymail because of a lack of email targeting and message relevance. Because subscribers have opted-in to receive messages from your brand and GDPR or CAN-SPAM criteria have been satisfied, sending mass email is acceptable. It’s crucial to distinguish bulk email from junk mail, which is sent without the permission of the recipient. Bulk email, on the other hand, is also known as one-to-many email because it is sent from your company to a large number of people. This may be an email about an abandoned cart or a receipt with information about their most recent transaction.
Transactional emails are sent to only one person in response to a single user’s behavior.
SENDING BULK EMAIL HOW TO
In this guide, we’ll explain what bulk email is, how to send it effectively, and how to avoid typical pitfalls when sending large amounts of people the same email. We’ve compiled some of our best practices and suggestions for scaling your email program to ensure your bulk email campaigns fall into the latter category. We work with a wide range of firms that send thousands of emails per month at Pearl Lemon Leads, so we’ve seen bulk email both fall short of expectations and be handled successfully and intelligently. Now, we’re not suggesting you should never send mass emails rather, you should use them sparingly and strategically. That’s why, whether you’re sending an email to one person or 100,000 people, you should always send thoughtfully and responsibly. While email blasting all the subscribers on your subscriber list can be appealing and is frequently cost-effective, this method is usually received with lukewarm engagement and can actually harm your email program’s overall success. This works on a job basis and not generally for the entire account.Bulk email is a term used to describe emails sent to a large number of people. if you’ve created a personalized rejection template), Workable will detect candidates who have already received the template, to help prevent it from being sent twice. If you’re using a template to message multiple candidates (e.g.
SENDING BULK EMAIL UPDATE
You can always update the visibility of the messages on the candidate's Timeline directly, or set the Confidential zone to keep the bulk messages private by default. If the most recent message on a candidate's Timeline has limited visibility, the bulk message sent to that candidate will also have limited visibility. If this is the first message to a candidate, or the visibility was set to "Everyone", the visibility of the bulk message to that particular candidate will be set to "Visible to all" by default. This means that, even if sent to multiple candidates, each message will have the visibility settings of the particular Timeline. Unlike sending a single message to one candidate, followers are not copied on bulk emails.īulk emails retain the visibility of the most recent message that was sent to the candidate. They are not as a group and cannot see others' numbers or messages. For texts, each selected candidate is texted individually. This will open a form where you can choose what you'll send to the candidates.īulk messages work in a similar way to regular email in Workable no matter how many candidates you’re sending to, you can use templates, attachments and all the other features you’re familiar with.įor emails, candidates will not see the other addresses that the email has been sent to - it works like BCC in a regular email. Click it and select the option to Send bulk emails (or bulk text messages with the Texting premium tool). Select the candidates you’d like to email using the checkbox by their name. “Sourced”) containing the candidates you’d like to email. Go to the appropriate stage in the pipeline (e.g. You can send messages in bulk to candidates who are in the same stage for a job. This is most useful for sending information about the job to your sourced candidates or notifying disqualified candidates about the result of their application.īulk texting is available with Workable's Texting premium tool. Bulk messages help you save time by sending the same message to multiple candidates at once.
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